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Spelling mistakes ‘cost millions’ in lost online sales

By Sean Coughlan BBC, News education correspondent, 14 July 2011

“An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.

Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written English”.

Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says.

The concerns were echoed by the CBI whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff.”

Click here for the full article on the BBC’s website:-

Comments on: "Spelling Mistakes ‘cost millions’" (2)

  1. I was really shocked at this quote from the same BBC article:

    “James Fothergill, the CBI’s head of education and skills, said: “Our recent research shows that 42% of employers are not satisfied with the basic reading and writing skills of school and college leavers and almost half have had to invest in remedial training to get their staff’s skills up-to-scratch.”

    “This situation is a real concern and the government must make the improvement of basic literacy and numeracy skills of all school and college leavers a top priority.”

    I really hope that the Wolf Report’s recommendations will result in this situation being dealt with (in schools and colleges) urgently. This is a problem for schools and colleges to address and it should never have become a problem for business in the first place.

  2. Fascinating and horrifying at the same time.

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