I first posted this in November 2007 on my former blog but feel it merits re-posting here…
With kind permission of both Mindjet and Jamie Nast herewith an extremely interesting Personal Interview with Jamie Nast, Author of “Idea Mapping”
Mindjet : Maps use both verbal and numerical information, and combine these with the power of creative intelligence; how do maps specifically allow one to think creatively?
Jamie Nast : Maps tap into all of the cortical skills, which are housed in the right and left sides of the brain. The concept of right brain/ left brain thinking developed from the research of American psychologist Roger Sperry in the late 1960s. The right brain is dominantly represented by color, imagination, daydreaming, rhythm, and spatial skills, while the left brain by verbal, mathematical, lines, sequence, lists, logic, and analytical skills. It’s a myth that creativity rests on the right side alone– it’s right combined with left that maximizes creativity, and nothing does that better than an idea map. A map reflects the natural way our brain associates information.
Maps pull information together onto a single sheet of paper in a way that leverages one more area of dominance found on the right side of the cerebral cortex. It’s called gestalt (German for the whole picture) where one sees each topic, each branch, and how the various pieces of data interrelate and connect. A map is a visual picture that enables people to see the relationships between data points, see everything in one place, and now be able to step back and think, clarify, analyze, prioritize, (re)organize, or innovate– and then take action. A map is a tool that provides a framework that fosters and can lead to new ways of thinking. Now that’s creativity!
MJ : What do you do to think creatively?
JN : I can get overwhelmed and immobilized by the large amount of tasks that I need to juggle. The only way I can function is to put everything in a map. It may not be the most creative example in the world, but for me it is a creative solution. The outcome and benefit to me is that my mind is now free to think rather than worrying about trying to manage all the plates that are spinning.
Another example is when I write a book or an article. Right now I’m considering two different book angles, and using MindManager in both scenarios to generate 100% of my creative thinking. The maps are used for gathering research, tracking potential contributors, determining possible endorsements, and outlining chapter headings. The process itself can be creative, but it’s the ability to step back and look at the gestalt— that’s where the creative process takes action.
MJ : What’s a coaching or teaching example of thinking creatively?
JN : Every single time I teach I use MindManager. There was a time in 1996, when I was supposed to teach a 4-day workshop on Stephen Covey’s The 7 Habits of Highly Effective People. I wasn’t at all prepared, and it had been 9-12 months since I’d been certified. We were teaching the first day to two different groups on back-to-back days. So I struck a deal with my teaching partner. She taught the first day, during which I took detailed notes in a map so I could teach the same material to the second group on the following day. I didn’t have the software at the time, so for me it was a creative alternative to spending two weeks absorbing information from a four-inch thick manual.
I taught the entire day from a single 11”x17” map. The participants didn’t know that this was my first class, and were extremely receptive to the use of the map. If I hadn’t had the map, I literally would have had to read from the book in order to teach the class. Now I use them all the time. Maps capture the big picture and provide creative flexibility in terms of having options on content. If there’s extra time, I have a branch for what I may add, or what to take out if there’s not enough time. In preparing for the June 5th webinar, I went through the creative process with a map to determine what I wanted the audience to walk away with and how to maximize that hour.
MJ : Your June 5th webinar The Memorability Factor showed attendees how the visual aspect of mapping increases their own memories and those viewing their maps; how is this thinking creatively?
JN : The simple act of creating a map can be creative – it’s colorful and full of imagery. An image can portray a thought in a way that’s beyond words— and it makes the whole process more enjoyable. If something is fun, it’s more memorable. Even something as simple as using different colors for the various branches can enhance one’s ability to make associations and promote a greater level of creativity. A key client who took my class about ten years ago created two different maps on a topic— both had the same content, but one had images and the other didn’t. She conducted a comparison and found that most people preferred the one with images because it was much more interesting. Images break up the monotony of words and thus stimulate one to think and make connections that might otherwise go unnoticed.